Case Studies> Rebranding Strategy

Abcorp Financial Services

Introduction
Spice Up formulates a rebranding strategy for Abcorp Financial Services.

Brief
Abcorp wanted to freshen up their outdated logo. However they didn't want to lose their existing brand recognition or confuse their market.

Spice Up's Flavour Enhancement
Spice Up formulated a rebranding strategy beginning with logo redesign and spanning through corporate stationery, promotional items, internal documents and client communications.

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