Case Studies> Website Development

Catering on the Move

Introduction
Spice Up assists one of Melbourne's leading caterers to plan their new website.

Brief
Catering on the Move are one of the major players in the Melbourne catering industry. Their specialty is a large range of fully customisable menus.

Spice Up's Flavour Enhancement
Spice Up designed the conceptual sitemap prior to the site design. The map took in a large volume of menus and other services arranging information on pages logically and in a user friendly way. Page links and navigation were also carefully thought out in order to ensure that all information was easy to find. Usability needed to be the key.

We also provided all the copywriting, ensuring that it appealed to both readers and search engines, with keywords also peppered throughout.

The result has been a large increase in sales volume from the website and successfully automated systems.

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