Case Studies> Online Newsletter

Catering on the Move

Introduction
Spice Up creates an online newsletter for one of Melbourne's leading catering companies.

Brief
Catering on the Move receive the majority of their business from their website and have an extensive customer database, so it made sense for them to start using an online newsletter.

Spice Up's Flavour Enhancement
Spice Up created a simple yet eye-catching online newsletter template along with short articles promoting new catering options available. The newsletter also included an opt-in box and a 'forward to a friend' link to propagate list growth.

The newsletter stats show bounces, deletions, opt-outs, link usage and other useful information.

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