Case Studies> Sales Letter

New Food

Introduction
Spice Up writes and designs a sales letter for a new company presenting a new concept to a hitherto uncontacted audience.

Brief
New Food (.com.au) is a new website aimed at hospitality professionals. It contains listings of the latest food products available from all the major food manufacturers. It will be the first of its kind, since other websites and printed publications contain information on only one or a small number of manufacturers.

Spice Up's Flavour Enhancement
In order to achieve listings by all the major food manufacturers the company needed first to recruit the support of manufacturers. In order to achieve this Spice Up created a sales letter which was firstly clear and concise in explaining the concept, and secondly exciting and encouraging.

In addition to the copy, Spice Up also provided the design and organised the printing.

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